While it is important for you to choose a blog topic you enjoy writing about and one that many people will be interested in reading as well as having a domain that is easy to remember, you also need to make it personal. This means that you should actively engage your readers, and there is no better way to do so than to build them an email list. While you might be thinking that this sounds like a way to make people run out of fear of receiving more spam, this is actually not the case if you do it correctly. In order to do it correctly, you have to give people a solid reason, such as receiving updates on new posts, to make people want to give you their address.
The first thing that email lists are great for is lead generation. You likely have a widget installed on your blog that tells you how many people have visited your blog. In addition, you likely use additional software to give you an idea of where the different visitors found your site and what parts of your site they interacted with the most frequently. However, you likely do not know who the people were and whether or not they will ever be back. If people do not feel a personal level of interaction, they will likely never return because it will be like someone looking for a sales person to help them at a store and leaving if they do not receive assistance. By allowing people to look around on your site and sign up for your email list, however, you will be able to stay in contact with these people.
Higher Conversion Rates
People would prefer to spend money with someone they feel like they know a little bit about. When they see an email from you, they will be excited to open it to find out what you have to offer them. This will also give them an additional reason to go back to your site, and many buyers do not buy on the first visit to a site.
Increase Client Spending
Many blogs and websites offer very similar products and very similar advice in regards to how to use these products to accomplish an end result. If a new blog is unable to differentiate itself from its competition, readers will never leave the blog they found a few years ago. However, new visitors may switch over to doing business with you, the owner of the new blog, if you send them emails on a regular basis to show that you are personally inviting them to read your new posts.
Increase Purchase Frequency
People do not like to be pushed into buying something, but a little nudging is certainly required on your behalf. You can send out emails with different themes at different times, and you will eventually start to rake in more business. Your readers will start to realize that you truly do have some authority and knowledge in the industry.
Blogging, contrary to popular belief, is not all about content. While it is very important to have factual information on your blog, you also need to have a personal touch to reel in readers. Starting an email list is a great way to grow your blog to new levels.