Using Social Media to Keep in Touch With Your Readers

Perhaps you enjoy writing when it relates to a topic you actually enjoy, so you might be entertaining the thought of starting a blog. You have likely heard how much money a lot of blogs are making, which might lead you to believe that your success in blogging is almost guaranteed. While you can make a ton of money if you operate your blog the right way, there are still far more blogs that fail. The simple reason for this is typically not just poor content either, which is what is likely really confusing you now. The real problem typically occurs when blog owners fail to properly network their blog, which is a task that can be quite time consuming, but it pay off big time if you do it right. Now, you might be thinking that you already know at least 30 people who will likely read your blog just because they are your friends. However, what you do not realize is that in order to make money, you will need to have a lot more than 900 readers on your blog, and it would really be ideal to have at least that many readers per day. Social networking sites, such as Facebook and Twitter are a great way to retain current readers and gain new ones.

Using Facebook and Twitter for Blog Interaction

Most of you have likely seen or even ‘liked’ or ‘followed’ one of your favorite company’s Facebook or Twitter pages. However, you might not have realized how much you just helped the company by doing so. For one, you likely receive updates from the various businesses you ‘like’ or ‘follow,’ which makes it to where you are always thinking about buying something else from that company. Another thing is that your friends or followers are likely going to be checking your interests and businesses you like out quite frequently, and they will see that you like a company they may have never heard of. You have essentially recommended that your friends check out that business, and they now feel safe to do so because they believe that you would not steer them into doing business with a bad company. These very same concepts also work for bloggers. When you post a new blog, you can tell people who like your page about it, and you could also post an excerpt of the new post as a teaser to get them to read the full post. In addition, you the social media networks will also give your readers another place to interact with each other whether that means they are talking about your latest blog or maybe even talking about topics they want you to blog about.

Blogging can be fun, but the content is not the only component to ensuring success. Instead, you need to pay just as much, if not more, attention to making your readers feel like friends. By using social media to keep in touch with your readers, your blog will have a much greater chance of success.

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